But I’m not Your Usual Business Coach
When I first started business coaching a lifetime ago, no one had heard of it! Now everyone seems to be a coach, but I’m not your usual business coach.
First of all, I’m an accountant with a personality
First of all, I’m an accountant with a personality (I know, hard to believe). This means that your coaching starts with the numbers. It’s about improving your profits and getting your more money, not just about making you feel good.
I’ve worked with hundreds of business owners
I’ve worked with hundreds of business owners over my time coaching. I’ve helped them to grow and build strong teams, and I can use that experience to help you too.
I roll my sleeves up and give you hands-on support
And I don’t just tell you what to do and then disappear. I roll my sleeves up and give you hands-on support to implement the changes needed in your business.
The Business Mastery Coaching Philosophy
I’ve developed a coaching program that will teach you and then support you to implement the fundamental principles to running a successful business in three key areas.
Money Mastery
Being in control of your money and understanding your numbers is the foundation of a successful business. Money mastery is about getting in control of your profit, cash, and growth.
Growth Mastery
Once you’re in control of your money, and not before, it’s then time to drive growth into your business. Growth mastery is about setting up your delivery, marketing, and sales processes.
People Mastery
No business is successful without a strong team. People mastery is about setting up the right framework for your team, putting the right management processes in place and becoming a better leader.
Get Help Now
We have 2 ways for you to start getting help today, download the checklist or book a strategy session
Download the 21-Step Business
Success Checklist + Mini-Training
HOW COACHING CAN HELP
Outside Guidance
A business coach will give you an outsider’s perspective on your business that will give you the support you need.
Accountability
A business coach will hold you accountable to make sure you work ‘on’ and not just ‘in’ your business.
Improve Profit & Cash
A business coach will help you implement strategies to improve your cash flow and grow your profit.
Develop Your Team
A business coach will help you build a team that works and runs your business effectively, freeing up your time.
WHY CHOOSE US
I’m an accountant
This means that your coaching starts and ends with the numbers. It’s about improving profits and putting money in the bank, not just making you feel good.
Coaching for a lifetime
When I started business coaching no one had heard of it. Now coaches seem to be everywhere! Experience counts, though, and I can bring that to you.
Hands-on support
I don’t just come and tell you what to do and then disappear. I roll my sleeves up and give you hands-on support to implement the changes in your business.
One-on-one coaching
With one-on-one coaching we’re able to work on your business. There’s no need to follow a set program that’s delivered to a group, which often isn’t relevant.
NLP practitioner
Being an NLP Practitioner and a student of success (devouring over 330 business books) gives me access to some powerful tools that can help you.
Proven coaching framework
From my experience over the last 20 years helping businesses, I’ve put together a framework that gives you a blueprint for success.
Recent Clients
Client Reviews
Barry Monczko
Shaver Shop
I need to make a confession, at the outset. When we first enlisted the help of Toby Hollington, I would have never, ever imagined the outcome. At the time, I thought we were doomed and it would be easier to declare bankruptcy. My husband & I owned and operated two high earning franchised business on the Gold Coast, but we had absolutely no money to cover the costs of running them. We are educated, intelligent, conscious, skilled people, who just could not figure out why it wasn’t adding up, no matter how hard we worked. It did not take long to build a fantastic working relationship with Toby. His straight forward approach, mixed with a great sense of humour, caused so many of our frustrations to fade and we had to learn how to celebrate our victories. We started running our businesses, opposed to our businesses running us! Over time we were able to work smarter, so the cash flow problems that once plagued us, gradually became a distant, but bad memory. Toby’s coaching was not a quick fix by any means and the experience challenged so many aspects of our operations and our own mind set. I will not claim that this process did not require commitment and plenty of hard work, because it most certainly did! We were approached with the opportunity to sell both of our shops well ahead of when we anticipated to do so. The offer was just to good to refuse and Toby assisted us tremendously with this premature transition. Selling our businesses for a lot of money was what we actually hope to achieve! We are so fortunate that we had such a good mentor and if we ever stop travelling the world and decide to go into business again, we will be calling Toby Hollington.
Elyse Hickey
Highlife Homes
Toby has been an absolute asset to our business. He has helped us implement invaluable software, systems and procedures to assist with the company’s growth. He has helped us employ a fantastic team which has made all the difference to operations and also made running our business a lot more enjoyable. He has helped improve our marketing, and since working with Toby we have been growing strong and look forward to our biggest year yet. Toby is a great guy and it’s been a pleasure working with him.
Melanie Wear
Wear Advisory
Toby has been coaching me now for around 7 years. I have learned so much from Toby, he is a wealth of information, it’s like he has read every business and personal development book ever written, and has consolidated that knowledge into the key things you really need to know. Toby’s insights on understanding people, and how to deal with a customer or staff member who has a grievance, have proved invaluable to me. I also find it really great to have someone like Toby to bounce ideas off, see things from another perspective, and to help keep me accountable to my goals. Thanks Toby!!
Emilly Hadrill
Emilly Hadrill Hair & Extensions
Toby has changed my business, and well, my life.
He has helped me create systems and policies for my staff, assisted with training them, helped with internet marketing and just about everything across the board with my business he has helped in improving.
Haydn Miller
James
We've been working with Toby now for several years. His knowledge and assistance on how to grow our business has been excellent. His support has helped us grow our business and we have learnt a great deal from his advise. We highly recommend Toby for all your business coaching needs.
Alyson Hourigan
Black Belt Plus
We’ve worked with Toby for several years and find him caring, patient and knowledgeable. He is our rock when business becomes very overwhelming or stressful and realigns our focus. Toby is part of our team!
Stevie Kirk
Eco Superfoods
Receiving business coaching from Toby has been one of the greatest opportunities provided to me professionally. Toby has played an integral part in developing my role, building my team and further developing my skill set. Toby's ongoing support has been second to none. Highly recommended. 
Kym O’Carrol
Eco Superfoods
Toby has been apart of our company for as long as I can remember. From hearing only great reviews from other colleagues, I personally requested to work with Toby. His guidance has helped me to improve my efficiency and team support within the workplace. Must have coaching. 
Kate Henderson
Elysium Hair
I have been working with Toby from SMART Business coaching for over 10 years. He helped us get the courage to go into business and has been instrumental in helping us with personal and business growth. Toby is very good with financial coaching and ensuring you measure the key numbers and also with the soft people side, helping us understand and manage ourselves and our team. He is also very good with marketing and is always up with the latest innovations and trends. I highly recommend his services.
BUSINESS COACHING SERVICES
Our coaching programs have been developed to provide a proven way for you to learn and implement the fundamental principles of running a successful business.
This process focuses on what has been proven to drive the best results: one-on-one coaching with hands-on support to implement the strategies into your business.
Kick-Start Day
All coaching programs start off with the Kick-Start Day. This process is a vital first step in getting maximum value from your coaching program.
This is where we spend two half-days evaluating your business, including your financials, sales and marketing, systems and processes, and your team to identify the areas we need to focus on to improve the business.
We’ll then get a clear view of your business goals, making sure all the business owners are on the same page and their goals are aligned. We’ll do this by:
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- developing a clear description of what you want your business to look like in 3, 5 or 10 years;
- breaking that down into annual milestones that need to be passed along the way to get you there; and
- breaking the first year’s milestones down into quarterly goals and simple step-by-step actions that need to be completed.
We’ll also go through some guiding principles on how you can create a ‘mind-set for success’ and complete DiSC Personality and Language System Diagnostic Tests so you can gain a deeper understanding of who you are.
This will give us the road map for the future of your business that, if relevant, we will then introduce to your team.
The Coaching Programs
The coaching programs are about working with you and your team to implement the plan and milestones identified in your Kick-Start Day.
There are three coaching programs available with the main difference being how often we meet. We’ll identify which program suits you best in your complimentary coaching session.
Bronze – Monthly Sessions
- One mentoring session per month
- Up to four hours of hands-on support per month
- Knowledge library
- Resource library
Silver – Fortnightly Sessions
- Two mentoring sessions per month
- Up to four hours of hands-on support per fortnight
- Annual budget and planning review
- Knowledge library
- Resource library
Gold – Weekly Sessions
- Four mentoring sessions per month
- Up to four hours of hands-on support per week
- Annual budget and planning review
- Knowledge library
- Resource library
Not all businesses are able to commit to a long-term coaching program. You might be just starting out and would like to have access to a business coach on an ad hoc basis, or your business might just need help with a specific project.
To help business owners in this situation we offer SMARTblockâ„¢, where you can invest in coaching by purchasing a block of hours that you can use as and when you need to. This can be used for anything in your business, including the following:
- Planning Consultations – We can complete a review of your business plan to help identify the feasibility of your business, and use our experience to identify the best course of action to maximise your success.
- Coaching Consultations – We can focus on specific issues in your business that might be holding you back from moving forward, and use our experience to identify the best course of action to maximise your success.
- Financial Review – We can complete a detailed review of your financials to give you a better understanding of your numbers and your business’ financial viability and how you could improve your profits and cash.
- Marketing Review – We can review your current marketing plan and help you adjust or set up your digital marketing and sales processes to follow best practices to maximise your results and help take your business to the next level.
To support our clients with their growth we’ve teamed up with marketing experts and developed the SMARTcoach Marketing Processesâ„¢.
These are designed to grow your business and take advantage of the latest digital marketing strategies.
We’ll complete a 6-point health check on your current marketing to identify the best ways we can assist your business growth and to develop a detailed plan which includes some of the services listed below:
- Website development
- Search Engine Optimisation
- Google Ads
- Retargeting
- Social Media Paid Ads
- Social Media Management
- Email Marketing
- Blog and Content Marketing
To support our clients with their finance management we’ve teamed up with bookkeeping experts and developed the SMARTcoach Bookkeeping Processes™.
These are about working with you to provide you the financial information you need to run your business and to free up your time so that you can work on your business or achieve your desired work-life balance.
We offer services from accounting to bookkeeping and payroll; from BAS to account preparation and management. We’ll identify which service suits you best in and that come up with a package to support you.
This includes:
- Accounting System Clean Up
- Bookkeeping and Data Entry
- Payroll Services
- GST & BAS
- Break-Even Calculation
- Budget Preparation
- Management Accounts
Get Help Now
We have 2 ways for you to start getting help today, download the checklist or book a strategy session
Download the 21-Step Business
Success Checklist + Mini-Training
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